Commentary – Staring At The Sun by The Offspring

Maybe life is like a ride on a freeway Dodging bullets while you're trying to find your way Everyone's around, but no one does a damn thing It brings me down, but I won't let them If I seem bleak Well you'd be correct And if I don't speak It's cause I can't disconnect But I won't be burned by the reflection Of the fire in your eyes As you're staring at the sun When I ran I didn't feel like I ran away When I escaped I didn't feel like I got away There's more to living than only surviving Maybe I'm not there, but I'm still trying Though you hear me I don't think that you relate. My will is something That you can't confiscate So forgive me, but I won't be frustrated By destruction in your eyes As you're staring at the sun Commentary (Staring At The Sun) The Offspring are commonly known to be a punk-rock band but they have taken up so many different styles in their albums that many would agree that they sing something unique which cannot be fitted fully in a specific genre of music. But the core of almost every album has been fast songs with really meaningful lyrics (and not just something that rhymes which can be often heard in punk-rock). Their album, Americana not only sold over 10,000,000 copies worldwide but also presented the band in a new light and served as a development of Californian punk-rock. In Americana, the band sings about different events that happen in the life of ordinary American families and teenagers. Staring At The Sun is one of my favorite songs not only because of the music but also because of powerful lyrics which combines well with the rhythm. Generally, the song is about trying to figure out your identity and how you fit in the world. It is especially evident for teenagers that are growing up and trying to fit in everything they do. The song also tells us of people who want to fit in so desperately that they compromise their interests and transform their character in order to fit in. The lyrics remind me of a narrative poem. The first line sets the mood of the song and suggests that the persona is in deep thoughts about life. Simile â€Å"life is like a ride on a freeway† reflects the subject of persona's thoughts. Freeway† suggests freedom in choosing your way of living or your place in the society. â€Å"Ride† links to the idea of searching for something in this society. The second line completes the idea raised in the first line that life is searching for your place, trying to fit in the world. â€Å"Dodging bullets† suggests rage which could mean difficulties that can be encountered when trying to â€Å"find yourself† and that irrespective of anger or grudge that you may have you should continue to seek for your place in society. The next two lines link to the idea that it is important for anybody to be who he/she is and do not care what anyone else thinks. This is suggested by the third line that although â€Å"everyone's around†, there is really no help from them in selecting the path of your life (â€Å"no one does a damn thing†). The next line extends the idea slightly suggesting that being yourself while all the rest turn against you is very hard but you should not quit the path you have selected. The end of the third line and the beginning of the fourth are loaded with â€Å"heavy† words. This becomes even more evident as the singer stresses these words when singing the song. Repetition of â€Å"d† and â€Å"g† in the words â€Å"damn†, â€Å"thing†, â€Å"brings†, â€Å"down† emphasizes the fact that there is no help from the people surrounding you and that they essentially try to stop you from selecting your path (â€Å"bring†, â€Å"down†). But this is then contradicted by â€Å"I won't let them†. The second stanza emphasizes persona's unwillingness to conform to everyone else. This is suggested by the first four lines. The last three lines of the stanza are very significant. In these lines persona is trying to say that if someone is going to destroy himself, he is not going to drag the persona down with him. This is suggested by â€Å"I won't be burned by the reflection of the fire in your eyes†. The words â€Å"burned† and â€Å"fire† are significant here as they emphasize burning, dying out, destruction of character and identity of somebody who is trying to fit in something unnatural for himself. â€Å"Staring at the sun† is a metaphor or analogy for people that are being self-destructive or compromising themselves. The persona says that he is not a part of this and appeals to people to stick to their own paths that they have selected and not compromise themselves. The â€Å"burning† of these lines suggests persona's fury about this situation. The third stanza is about persona in the actual search for his path of life. The first two lines of the stanza suggest that you may be uncertain or doubt the path you have selected when all the people around you are trying to stop you. Echoing of running away (â€Å"ran† and â€Å"ran away†) and escaping (â€Å"escaped† and â€Å"got away†) in the same lines emphasizes your tireless search for the true path, that you may not know what to do or where to go but you should keep seeking for it. This idea is also confirmed by the last two lines of the stanza that you should live in the way you want and not to conform to somebody else's style of living (â€Å"there's more to living than only surviving†) just because you have to, if it is unnatural for you. The last line of the stanza confirms the idea that although you realize you have not found your path yet you should continue seeking for it. It is also significant that the idea of searching, emphasized by the first two lines (â€Å"ran†, â€Å"ran away†, â€Å"escaped† and â€Å"got away†) also links it to the idea that your mind could be confused by other people's opinions. The last stanza again emphasizes the fact that the persona is not going to be dragged down by self-destructive people who compromise themselves. In the first two lines persona is suggesting that although these self-destructive people may understand him they cannot take any action towards changing it as their identity and character are already tied in with the thought that they have to compromise themselves. The third and fourth lines of the stanza signify the fact that persona will not be a part of that by admitting that â€Å"my will† will be guiding him in search for his path and that it cannot be manipulated or â€Å"confiscated† unlike the minds of people who compromise themselves. This is also confirmed by stressing â€Å"my will† which emphasizes strength and endurance. The last three lines of the stanza repeat the end of the second one and thus emphasize the persona's thoughts that it is important for anybody to be who they really want to and not to try conforming to or to fitting in somebody else's style.

Comparing IFRS To GAAP Paper Essay

There are several differences between the International Financial Reporting Standards (IFRS) and the U.S. Generally Accepted Accounting Principles (GAAP). The IFRS is considered more of a â€Å"principles based† accounting standard in contrast to U.S. GAAP which is considered more â€Å"rules based.† By being more â€Å"principles based†, IFRS, arguably, represents and captures the economics of a transaction better than U.S. GAAP. As a team me collaborated to answer the following seven questions. IFRS 2-1: In what ways does the format of a statement of financial of position under IFRS often differ from a balance sheet presented under GAAP? IFRS does not mandate a specific order or classification of accounts on the statement of financial position. In most cases, companies report assets in reverse order of liquidity. An example of the order of accounts on the statement of financial position is as follows: Long Term Assets Current Assets Shareholder Equity Long Term Liabilities Current Liabilities GAAP specifically requires that all accounts be ordered based on their degree of liquidity. Therefore, cash is usually reported first and non-current assets will be reported last. Below is an example of the order typically found on a GAAP balance sheet: Current Assets Long Term Assets Current Liabilities Long Term Liabilities Shareholder Equity IFRS 2-2: Do the IFRS and GAAP conceptual frameworks differ in terms of the objective of financial reporting? Explain. No, GAAP and IFRS maintain very similar viewpoints on the objectivity of financial data. Both of these authoritative bodies agree that financial reporting data should be relevant and faithfully represented. Information that is relevant is anything that could be viewed as useful in the eyes of an investor, creditor, or regulator. Information that is faithfully represented should conform to  industry standards and any estimates should be conservative in nature. IFRS 2-3: What terms commonly used under IFRS is synonymous with common stock and balance sheet? Balance Sheet is synonymous with the â€Å"Statement of Financial Position† and Common Stock is typically labeled as â€Å"Share Capital Ordinary† on IFRS financial statements. IFRS 3-1: Describe some of the issues the SEC must consider in deciding whether the United States should adopt IFRS. The SEC has several aspects to consider when it comes to the adoption of IFRS in the United States. First, the SEC should consider the overall costs impact this will have on businesses. It is likely that it would cost billions of dollars in new reporting expenses for U.S corporations to implement IFRS. It would also require accounting firms to vastly change their education requirements. Second, the SEC’s main job is to protect investors from fraud on public exchanges. The commission must determine whether IFRS does a better job of protecting investors from unlawful activity. IFRS 4-1: Compare and contrast the rules regarding revenue recognition under IFRS versus GAAP. Under GAAP, it is possible to use cash-basis or accrual basis accounting for revenue recognition. Under cash basis, revenue is recognized with payment is received. Under accrual basis, revenue is recognized when it becomes economically significant. GAAP has specific requirements for various industries on when an event qualifies to be recognized as revenue. IFRS has fewer requirements on revenue recognition, but follows the same basic principle of economic significance. Revenue can be recorded when t is probable that any future economic benefit associated with the item of revenue will flow to the entity and it can be measured reliably. IFRS 4-2: Under IFRS, do the definitions of revenues and expenses include gains and losses? Explain. Under IFRS, revenue is used to describe the total amount of economic benefits arising from the ordinary operating activities of a business. Therefore, it does not include non-operating gains. This principle applies equally to expenses, which do not include losses from non-operating activities. FRS 7-1: Some people argue that the internal control requirements of the Sarbanes-Oxley Act (SOX) put U.S. companies at a competitive disadvantage to companies outside the United States. Discuss the competitive implications (both pros and cons) of SOX. When it was implemented in 2002, SOX created an array of new reporting requirements for publically traded companies. While it is true that this costs American  businesses additional capital in compliance expenses, it also creates a more stable financial system. The major frauds of Enron and WorldCom were much more damaging the financial system. Overall, it reduces the risks for investors in public companies and encourages foreign direct investment. After all of the information was gathered, I could say that I have a much better understanding of the differences between the International Financial Reporting Standards (IFRS) and the U.S. Generally Accepted Accounting Principles (GAAP). References: Terms Synonymous with Common Stock and Balance Sheet – IFRS2-3. (n.d.). Retrieved January 16, 2015, from http://octotutor.com/terms-synonymous-with-common-stock-and-balance-sheet-ifrs2-3/ Still in flux: Future of IFRS in U.S. remains unclear after SEC report. (n.d.). Retrieved January 16, 2015, from http://www.journalofaccountancy.com/Issues/2012/Sep/20126059.htm

Exam Case Study Assignment Example | Topics and Well Written Essays - 1500 words

Exam Case Study - Assignment Example Later to follow are the recommendations to overcome the stated problems and improve company’s performance. Problems faced Primary problems faced by Sunshine Shirts come under the category of delivery delays and bottlenecks in quality. Delays are attributed to factors like large number of inspections, inventory and warehousing issues and lengthy production cycle of shirts. Also, type and volume of orders in the three categories also contribute to delays in deliveries. For quality concerns, even large number of inspections is not proving beneficial since printing is not getting appreciated by the customers. Faulty shirts are also getting in the orders which are resulting in increased number of complaints and reduced customer loyalty. Delays in deliveries and quality pitfalls cumulate to rising costs but no increased profit margins. Thus, an indirect offshoot of the above mentioned problems is an urgent need for cost-cutting campaign which can not be realized unless careful and m eticulous strategic planning is undertaken. Following next are specific instances which have led to the above mentioned problems of faulty planning, delays and quality concerns. Sources of problems Superficially, problems seem to be very generic, trivial and operations based. However, upon careful observation and deep analysis, the sources of these problems vary from strategic planning to inventory management, quality management and even setting up of performance measures. Detailed breakdown of sources of problems is given below: Strategic planning Strategic planning is a wide concept covering numerous operations within a specific business. From human resources to operations, production to management and even after sales, strategic planning entails setting up of standards, crafting plans according to those standards and measuring actual outputs to find out deviations. At Sunshine Shirts, planning has not taken a serious form. Various loopholes exist in different functions and domain s. Opening sentences where it is mentioned that the company budgeted for but still reported losses is a clear example of poor planning. Next for example, the problem of delivery delays can primarily be attributed to planning glitch. Before actual inventory management, it is the work of planning to ascertain the flow of raw materials, work-in-progress and finished goods. Faulty planning has led to faulty warehousing and chaos at factory space. Secondly, customer complaints have increased at Sunshine Shirts due to printing issues as ink on shirts peels off. This might be due to wrong supplier selection of printing inks which is again a function of strategic planning in a company. Further, regarding costs, company officials and heads of various departments are suggesting different solutions- reducing number of inspections, outsourcing, and charging premium price for better quality and even enter women shirts market. However, consensus cannot be achieved in finalizing a solution. This i s because the company does not know whether its competitive advantage lies in low cost or better quality. As such, direction of its strategic planning is not focused on one of these dimensions, leading to disadvantages and losses in both. To cut costs, managers are recommending outsourcing some of the activities to nations where production costs are lower. However, they do not see that expenses incurred on its three types of customer segments outweigh the returns yielded by these. Thus, even customer profitability analysis is not

I would like you to pick one Assignment Example | Topics and Well Written Essays - 250 words

I would like you to pick one - Assignment Example Vested parties and prosperous Americans whom Gilens characterized as the main 10 percent of salary earners—have unbalanced impact on the course policymaking takes. Strategies included on national family assumption studies have a 1-in-5 possibility of passing in the event that they are supported by 20 percent of the rich. On the off chance that they are supported by 80 percent, the approach passes simply under a fraction of the time. A normal voters inclination barely matter. Indeed workers guilds, social liberties associations, and so forth do little to help the impact of poor and center wage Americans. Gilens and his partner Benjamin Page of Northwestern University have barely distributed a study to further demonstrate this relationship. In it, the creators analyze four hypotheses for whos molding policymaking in the United States—normal voters; world class people; vested parties speaking to the wishes of diverse voter fragments; and vested parties supporting for specific policies. Most reporters have been startled by its decisions. It closes with negative tones. The American population really has little impact over the arrangements or policies that our legislature embraces. Whats more if "policymaking is overwhelmed by influential business associations and a little number of prosperous Americans," as they discovered, "Americas cases to being a majority rule pop culture are genuinely debilitated." Has American governmental issues dependably been so? As the creators bring up, a lot of researchers contend that "a boss point of the composers of the U.s. Constitution was to secure private property", and this "favored the financial diversions of the affluent as opposed to the investment of the then-larger part." Yet populism has had its minutes in American legislative issues. Few rich Americans enjoyed the New Deal; most poor and center wage ones did. FDR was indubitably chosen with a mainstream order. At the same time in the later decades Gilens and

How can international human resource management respond to the need Essay

How can international human resource management respond to the need for global integration yet also local responsiveness in transnational corporations - Essay Example Multinationals often learn the hard way when it comes to integrating HR systems to function optimally across the world, and some have spent enormous sums of money to solve this problem. Even for the biggest and most innovative companies, this problem still worries them because the transition requires time to manage successfully. Time is something multinationals do not have. For most international corporations, the question is not an option between globalisation and localisation, but the delicate balance between the two. On one hand, business resembles an organism; it must build a global brand to maintain its organisational attributes in international expansion (Badie, 2011:39). On the other hand, global variation in cultural and institutional settings demands multinationals to establish local responsiveness. Overemphasis on global control and consistency can only impede domestic vitality and result in what is commonly referred to as the â€Å"headquarters syndrome.† This paper will examine how multinationals can implement and practice glocalisation – â€Å"think globally, act locally† – to balance its local HR needs with global HR system s so that overemphasis on one does not cause negative consequences for them (Kaynak and Fulmer, 2013:11). Glocalisation requires HR managers to combine both global and local strategies. When implemented correctly, the rewards can spread evenly between local divisions and the multinational headquarters based abroad. Despite the global recession that followed the 2008 financial downturn, glocalisation surges on steadily. Scholars have argued that the core driver of glocalisation today is international corporations, which is true because they are the ones who need it the most. According to Drori (2013:18), as many large companies set up local or regional divisions in emerging and culturally rich markets, HR practitioners are required to implement sustainable HR practices that respond to local needs. HR

Land Law and Professional Advice Essay Example | Topics and Well Written Essays - 1000 words

Land Law and Professional Advice - Essay Example Since the completion of the sale agreement, various concerns have been raised, which are fully addressed to in this report. First, Miss Horrock in a letter dated 23rd January 2012, claims that a neighbour, Fred Furnace found some gold coins in the property which appear to be Roman. This raises the possibility of a treasure as defined under section 1 of the Treasure Act 1996. For the purposes of the coins, section 1(1)(a)(ii) read together with section 3(4) requires that, for a coin to fall under this Act, it must be one, which when found, is one of at least two coins found together. It must be at least 300 years old and have a percentage of precious metal. Hence, it shall be necessary to establish these claims, which if true means that the coins found satisfies the requirements laid down in the Act and, therefore, amount to a treasure. With regards to ownership of treasure, section 4 and 5 apply. Section 4 states that the ownership of the treasure vests in the franchisee, if there is one, otherwise in the crown. Section 5 defines a franchisee and subsection 1(b) is relevant to this case. It includes in the definition as successor in title who would have been the franchisee of the crown in a right of treasure trove for the place where the treasure was found. Therefore, the gold coins should vest in Poppy, who is the successor in title to Victor Majelin. ... This raises the question of fixtures and chattels on land. It is trite law that fixtures are part of the land while chattels are not. It shall, however, be necessary to ascertain the terms of the sale agreement. If the agreement show that only land and nothing else are being bought and sold, the purchaser buys everything affixed to land such as buildings, fences and trees (Drake et al 2007). If the vendor does not intend to include a certain fixture in sale, this must be stated in the agreement. On the other hand, where purchaser intends to purchase chattels, the intended chattels must be listed in the sale agreement. To ascertain whether an item is a chattel or a fixture, one has to check at the purpose of the annexation. If the object stood affixed for the enhanced enjoyment of the land, the object is likely to be a fixture, but if it were intended to be placed there for a temporary purpose or so that the property can be better enjoyed; it is likely to be a chattel. An example incl udes; tapestries as held in Leigh V Taylor [1902] AC 157, or ornamental panelling as held in the case of Spyer V Philipson (1931) 2 Ch. 183. It is necessary to look at the degree of annexation in order to decipher the purpose. If the object cannot be removed without causing significant damage, it is more likely to be a fixture though this is not conclusive, (Drake et al 2009). In this case, it is clear that the garden water feature which was cemented forms part of the land. The same shall apply with regards to the old range cooker per the presumptions made under the 2nd schedule of the standard sale agreement. With regards to the removable pebbles and a sprout, they are also fixtures with regards to their degree of annexation. Consequently she has

Japan's postwar economic development Essay Example | Topics and Well Written Essays - 2000 words

Japan's postwar economic development - Essay Example Although there are different opinions about the fiscal policies that it has been following, this paper would make a positive evaluation of Japan’s economic past. Taking in to account the extraordinary economic growth that the nation has accomplished one can state that the nation’s transformation process was highly appreciable and unparallel to any other nations since the Second World War. As Duss rightly puts it, ‘The Japanese model of economic growth’ has become one of the most discussed topics among scholars and public officials (Duus, 1998, p.17). The economic growth of Japan after the World War II is often termed as a postwar miracle. Number of factors could be considered as the contributing forces behind the miracle including the United States’ investment. One can notice that it was the innovative economic policy of Japanese government on international trade and industry that paved the way for the nation’s rapid industrial and economic growth. The commercial and financial burden caused by the war remained a threat to Japan’s economy. Inflation, poverty, unemployment and related miseries reached their peak soon after the Second World War. The American government under the supervision of the allied powers played a pivotal role in Japan’s economic recovery. The SCAP (Supreme commander of the allied powers) official with an intention to prevent militarism as well as communism undertook the developmental programs. Military aggression in the Korean cape also boosted the economy in 1950 because the US g overnment contributed huge amount of special procurements for the nation. Today, Japan has become a potential competitor to USA and China with regard to the export of consumer goods and industrial products, and has proved to be one of the leading industrial powers among world nations. The initial target of postwar Japan was to enhance its production capabilities and become a self sufficient economy in

President Research Paper Example | Topics and Well Written Essays - 1000 words

President - Research Paper Example A number of events took place during the cold war both regionally and globally catalysing the formation and adoption of the Truman doctrine. Russia sponsored communism was on the rise and influencing the entire Europe. Hungary’s democratic government was overthrown by the communist party in 1947 attracting strong condemnation by President Truman. In 1948 again the communist party with the support of Russia used force to grab power in Czechoslovakia. The attempted Berlin blockade would have also significantly affected the course of events had it succeeded. The Russian threat became particularly significant in 1949 when Russia deployed its tool to influence the entire Europe. Russia also went on to explode its nuclear bomb nullifying America’s lead. The Korean escalated the tensions between the two rival super powers. It became apparent that to restore confidence in Europe, economic assistance, rearmament of West Germany and military aid were necessary measures. The Presi dent thus sought Congress’s approval of $ 400 million towards aiding turkey and Greece both in terms of military and economically (Merrill, 20006). The relationship between the United States and the USSR was unhealthy during the cold war. Russia’s aggression and expansion of its communist influence into Eastern Europe after the defeat of Germany was not taken well by the United States and other Western democracies. The US dominated the politics and economics of Western Europe and therefore was very threatened by Russia’s influence in the East. The two powers differed on ideology & politics and were competing for internal influence along the different lines. The competition lasted between 1947 and 1991 when the Soviet Union officially collapsed. The spreading communism ideology supported by Russia saw communist parties overthrow democratically elected governments in Hungary and Czechoslovakia. Russia’s detonation of its first atomic weapon and its

Competition in my life. (Any story of competition that I might Essay

Competition in my life. (Any story of competition that I might encountered in life, and so on. look for instructiions) - Essay Example I know how it feels to be awake on a chilly morning going for endless laps. However, not all this has been in vain, as I have won a few medals, excelled in some races and even lost in others. This essay is a narration of one of the most memorable swimming competition in my life. It was an early Thursday morning when all the members of the swim team assembled in the school swimming pool for a warm up session on the day of the competition. Our coach was enthusiastic and gave us an encouraging speech after the warm up session (Ramsay 106). I would take part in four swimming events including the 400 free, 200 free relay, 50 free and 100 free. I was under intense pressure to give an outstanding performance, as this was my specialized swimming style. On the other hand, I was nervous, as it was the first race I had taken part in with so many experienced swimmers. The first race that I took part in was the 50 free and I was in the third lane. The referee instructed all the swimmers to step up and the pool seemed unusually longer. The gun went off and the referee shouted ‘GO!’ All the six competitors dove into the water and the water felt so cold that I felt dizzy. The race was faster than I expected and I came out forth. I had hoped for a better performance and promised myself to do better in the remaining races (Ramsay 106). When I went back to my team members, they patted me on the back and told me that I had done well as all the other team members had performed worse in other races. To my utter surprise, this was the best time I had ever clocked in this race. I could only hope for an improved performance in the remaining races. The 100-meter race was no different, my opponents seemed taller and stronger, and this intimidated me. However, I did not give up as I could see my teammates, friends and family cheering me on from the bleachers. When the gun went off, I dove in the waters hoping for a better performance. This time I emerged third as

ETH501, Business Ethics, Mod 3 Session Long Project Essay

ETH501, Business Ethics, Mod 3 Session Long Project - Essay Example One such right is employee privacy. This includes physical and information privacy. No company can violate the employee privacy on the grounds of various ethical frameworks. If we look at testing or surveillance of employees without their consent on GPS or through any other means of technology, we can say that it should be discouraged because it renders more disadvantages than advantages to the society. For example, by tracking you employees through GPS, you are getting certain very private information and some information they might not want to tell you. This strips them of their fundamental right. It might help the firm on reducing the current bottling theft and save them a lot of money. These benefits are only for the firm. If we look at the disadvantages brought about by this surveillance of employees without their consent, they will include costs such as costs for the company, cost for the society and cost for the employee who is being monitored. For the firm, the cost would be the cost of equipment being used. For the society, the cost would be that the money spent on new technology could have been used for the benefits of the employees. For emplo yees, these costs will be explicit, For example, this might give them stress. This might also make them lose their job. However, whether or not the employee’s surveillance is justified or not is debatable. Actually, there are more chances that the employee surveillance done by The Coca-Cola Company through GPS system is justified. A company which is as big as Coca-Cola itself generally looks at the costs they are faced with before taking such decisions and only go with the option if the benefits exceed the costs. Hence, they must deem it as more advantageous and hence decided to go forward with it. However, companies are mostly concerned with their own cost and benefit analysis and they might have

Japanese Spirit, Western Things Essay Example for Free

Japanese Spirit, Western Things Essay a) How did Japan modernize their economy without embracing Western Culture? Japan has proven that economic modernization is possible without embracing economic culture. Rather, Japanese philosophy of decolonization (Suzuki, 1996) and isolation were imposed because the government wanted the country to become independent and sustainable without the help of other nations. Although Japan attempted to include Western science (Kasulis, 1995) and absorbed Chinese tradition and culture including technology, philosophy, and literature a couple of decades and a half, Japan decided to close its doors to external influences like the prohibition of Christianity and overseas travel or immigration, in the nineteenth century. However, Japan eventually accepted western technology when the Americans arrived in 1853 for the motive of becoming stronger in terms economic growth. b) Has this modernization been successful? Modernization in Japan was not an easy process since some, like anti-liberal Japanese leaders, wanted to preserve the Japanese culture, preventing others, called power-breakers, to reflect a true western tradition and imitate western technology. The later group used talk of local culture in order to keep them from becoming politically and economically at risk. c) What could be some unforeseen events occurring in a company’s environment that might affect further cooperation between Japan and America? Companies are likely to face the prolonged tension between Japanese culture and western technology. Japanese companies might experience the difficulty of replacing Japanese with culture with western ideas, increased competition, political structure, and the different strategies for auditing and corporate governance. On the other hand, western companies might continue to suffer from regional economic barriers. Cultural diversity would remain a significant barrier for multinational companies due to Japan’s internal colonization in the past and the preservation of Japanese culture (Suzuki, 1996). Therefore, companies must be able to deal with and overcome the challenges of globalization and competitive market by becoming aware of their responsibilities, understanding legal policies, resolving conflicts through open communication, and reassessing corporate social responsibility. References â€Å"Japanese Spirit, Western Things† (2003) The Economist Newspaper, Ltd. (July 10). The Economist. Kasulis, T. P. (1995) â€Å"Sushi, Science, and Spirituality: Modern Japanese Philosophy and Its Views of Western Science. † Philosophy East West, 45(2), 227. Suzuki, T. M. (1996) â€Å"Japan: Beyond the Lessons of Growth. † Social Justice 23(1-2), 275.

A Case Study of Change Management from External Forces: Dell Computers

A Case Study of Change Management from External Forces: Dell Computers Two things characterize the business environment today; they are competition and change. Therefore, todays environment puts a premium on effective leadership. In fast- changing, team- oriented environment, managers need effective leadership skills so they can motivate knowledge workers, build self-managing teams, and lead transformation. In 1994, Dell was a struggling, the company ordered its components in advance and manufactured to inventory. Change was needed and was triggered by factors outside the company. The new business model that Dell implemented converted its operations to a build-to-order process, eliminated its inventories through a just-in-time system, and sold its products directly to consumers putting these new supply chain capabilities at the core of its strategy. Dell developed a supply chain mastery that went far beyond the simple pursuit of efficiency and asset productivity. However, the company had to make a series of very difficult strategic tradeoffs to bring its functional activities into alignment with its new business model. (Copacino, 1999). James Burns who wrote a book about called Leadership says changes like these require the guidance of transformational leaders who bring out change, innovation, and entrepreneurship. They are responsible for leading a corporate transformation that recognizes the need for revitalization, creates a new vision, and institutionalizes change. Transformational leaders inspire their followers to want to make the change and attempt to raise the needs of followers by promoting dramatic change in individuals, groups and organizations. Such leaders also encourage and obtain performance beyond expectation by formulating visions and then inspiring subordinates to pursue them. They focus on accomplishing the task at hand and maintaining good working relationship. It is common for the transformational leader to passionately communicate a future idealistic organization that can be shared. He or she uses visionary explanations to illustrate what the employee work group can accomplish in order to motiv ate the employees to achieve these organizational aims. Therefore, a transformational leader could make the company more successful by valuing its associates. One such example is Dell CEO Michael Dell who did it installing one of the worlds most sophisticated direct- sales operations; eliminating resellers markups and the need for large inventories, and keeping a viselike grip on cost. Dells mission statement is be the most successful computer company in the world at delivering the customer service experience in markets we serve. With their markets changing so fast Chairman Michael Dell had to constantly focus his companys and employees attention on the companys mission. He has been quoted saying that looking for value shifts in the companys mission companys customer base is the most important leadership responsibility. In other words, Michael Dell had to constantly monitor what Dells customers want in terms of value. He had to stay in close contact with customers, and make sure that everything Dell does, Dell is addressing the customer needs. How do you build such a company? For Dell computers, the answer meant using technology and information to blur the traditional boundaries in the value chain among suppliers, manufacturers, and the end users; it basically meant that there are no intermediaries like wholesalers or retailers to come between Dell and its customers and suppliers; thus, Dell can be much faster-moving company that it might otherwise be. For most computer companies, the manufacturing process is like a relay race; components come in from suppliers, these components are assembled into computers, and the computers are then handed off to be distributed through wholesalers and retailers to the ultimate customers. Dells system changed all that. Dell interacts with and sells to customers directly, so it eliminates the activities of the wholesalers and retailers in the traditional distribution chain. The current economical crises are having a tremendous impact on how companies do business. Even one of the worlds biggest computer companies, like Dell has experienced this recession and had to make critical and dangerous decisions of lowering down the cost of expenses and tightening their belts. Today, Dell Inc. is cutting costs to weather a soft PC sales market, and even founder and CEO Michael Dell is feeling the pinch. The company disclosed proxy information that showed his total compensation declined by more than $200,000 in the latest fiscal year, to $2.1 million. The decline came mainly in the value of option awards, which were higher the previous year. Michael Dell received $931,731 in salary, stock options the company valued at $16,766 and personal security services valued at $1.1 million. Because Dell Inc.s bonuses for senior executives are tied to company performance, Michael Dell did not receive a bonus in the latest year, just as he has not the past three years. (Ladendo rf, 2009). Meanwhile, to cut operational costs and to save funds, the company has shut down factories and outsourced hardware manufacturing. Also, the company has laid off 1,900 employees and shifted its European PC manufacturing operation from Ireland to Poland. Like many companies, Dell has also been looking down the road and plans on spending $70 billion on computer parts from China between 2007-2009. Thats a lot of cash, but this could also save the company in a recession when people do not have much money and want much cheaper computers. Dell also cut 10% in global jobs last year, and announced further job cuts at its Ireland sites earlier this year. But what I found most interesting is the acquisition of David Johnson the former top IBM Corp. in early June. Although IBM still is pursuing a lawsuit against Johnson, saying his move to Dell Inc. violated a noncompet agreement; recent court rulings have freed him to take an active role guiding Dells acquisition strategies. Johnsons hiring cou ld be a signal that Dell intends to buy other companies, a growth strategy it has used less often than many of its industry peers. CEO Michael Dell also is expected to talk about the companys growth prospects, both from existing operations and from any companies that it might buy. Analysts are split on whether Dell will try to do big, transformational deals that would change the makeup of the company, or smaller, less risky acquisitions. A.M. Toni Sacconaghi with Bernstein Research said he expects Dell to make smaller deals as it tries to bolster its corporate-oriented service and product offerings. He quoted Brian Gladden, Dells chief financial officer, as saying the company is unlikely to do big deals and that it viewed its $1.4 billion acquisition of EqualLogic last year as the sweet spot. EqualLogic, which sells data storage systems, is Dells largest acquisition to date. Sacconaghi concluded that for Dell, smaller deals make sense because no obvious transformational targets exist, the odds of successful integration of the acquired company are better with smaller deals, and large acquisitions could distract top executives from the their two-year campaign to turn the company around integration of the acquired company are better with smaller deals, and large acquisitions could distract top executives from the their two-year campaign to turn the company around. (Ladendorf, 2009). One Wall Street analysts who follows Dell Inc. say theyve been impressed by the companys ability to cut costs and generate cash flow in the face of a steep industry downturn. Forward-looking businesses are using IT to target unnecessary cost and complexity, Dell said. Dell Inc. will continue to tap into IT for innovation and efficiency, and doing so now Dell Inc. will set itself apart as the global economy inevitably improves Dell identified three keys to smart IT: Increased standardization and virtualization; Better resource management that reduces IT maintenance; Greener computing that not only reduces carbon emissions but saves on energy costs. Dell itself has reaped the benefits of such IT improvements: facility improvements and a global power-management initiative that switches off computers when not in use is saving the company about $3 million a year and reducing its carbon footprint by some 20,000 tones. (Greenbang, 2009). Today the Dell machine is firing on all cylinders. In addition to being a PC juggernaut, Dell is moving fast into the $10 billion network server business. In notebook PCs, Dell has become the sixth-largest seller in the $40 billion market. Now, Dell is working on ways to combine its PC knowhow with better networking service. Through a partnership with network equipment maker 3Com Corp., Dell is trying to slash the 60 to 90 days required to test computer and networking configurations to just two weeks. Instead of each running independent tests of the same gear, Dell will deliver to 3Com each new computer so that 3Com can test compatibility with its networking devices (Business week). Leading and organizational change can be treacherous; there are no silver bullets or single- shot method of changing organizations successfully. (Ashford University). Single shot rarely hit a challenging target. Usually, many issues need simultaneous attention and any single, small change will be absorbed by the prevailing culture and disappear the change may require the cooperation of dozens of managers and resistance may be considerable. However, whether the required change is simple or complex, technological or structural or the basic organizational change process remains basically the sameà ¢Ã¢â€š ¬Ã‚ ¦executives must ask themselves three basic questions. What are the forces acting upon them? What should we change? And how should we change it? According to Hesselbein and Cohen (1999), organizations that take the time to teach leadership are far ahead of the competition. By becoming familiar with the transformational leadership approach and combining the four Is, (idealized influence, inspirational motivation, intellectual stimulation, and individual consideration), managers should be able to handle the unforeseen change more effectively. Transformational leadership strategy must also make sense in terms of the business overall competitive strategy. Today, leaders have to be able to transform their company fast. Socio Economic Inequalities: Health Socio Economic Inequalities: Health Research on health inequalities is grounded in social epidemiology, which explains how peoples social circumstances affect their health (Graham, H 2007:5). Explanatory frameworks have been presented and theories proposed in order to explain the variations in health across social class (Asthana, S Halliday, J 2006:45). This essay will discuss and analyze the sociological theory necessary to understand social class inequalities in health within the UK. Implications for health policy and practice will also be discussed. Discussion: Socio-economic inequalities in health: demographic, mortality and morbidity information: Reports outlined since the 1980s the extent of which ill-health and death are unequally distributed among UK: The Black Report (1980), Health Divide (1988), The Acheson Report (1998), The Solid Facts, WHO (2003), The Marmot review (2010). These documents identified a social gradient in health: socio-economic status (SES) influences health, whereby higher position equates to better health (Caspi, A Poulton, R 2003). From here, sociology found a correlation between mortality against social position. Britton et al (1990), Rosato, M et al (1998), Reid, A Harding, S (2000a)(2000b) Asthana, S. et al (2004) Marmot Wilkinson, (2005) Barry Yuill, (2008) Health Survey for England (HSE) provide information on mortality and morbidity by social class: people in class I have longest life expectancy while people in Class IV have the shortest life span; mortality is greater in Wales, Scotland, N. Ireland and N. England than in S. England; same patterns appear for IHD, stroke and cancer mortality in between social classes, but is less evident for accidents and suicide; risk of developing chronic illness in adult life is high for people with low SES; childhood mortality is more prevalent in socially disadvantaged groups; Sociological theory: The cultural / behavioral explanation: In this argument primary responsibility for the differential between social position and health is placed within the individual, rather than the larger society {a culture of poverty approach}(Matcha, D.A 2003:90). Explanations focus on the way individuals from different social groups lead their lives (Clarke, A 2003:122). Smoking, alcohol, diet and exercise are chosen for detailed enquiry, as they are thought to be voluntary choices (Blaxter, M 1990:113). Social epidemiologists identified a hard and a soft version of cultural/behavioral explanation. Both versions start by observing that health-damaging behaviors are more prevalent among the poor than the socially disadvantaged (Asthana, S Halliday, J 2006). The hard version implies that behaviors are voluntary, the result of individual decisions (Blaxter, M 1990) thus, the fact that people adopt unhealthy behaviors is due to ignorance, recklessness or fatalism (Asthana, S Halliday, J 2006:26). The soft version suggests that rather that seeing health-related behaviors as a cause of health inequalities, they should be seen as outcome or consequences of differences in the material circumstances between socio-economic groups {behavior as a result of culture} (Asthana, S Halliday, J 2006:27). For example, in Britain smoking displays a clear class-gradient: the less advantage social class, the more likely is the individual will smoke (Bartley, M. 2004:65). Townsend, in 1995 shows that 70% of single parents on low income, social housing, manual occupations, with few educational qualifications, are regular smokers. Also, in 1998, The Office for National Statistics showed that levels of smoking for men were 12% for class I and 41% in class V. However, in sociological research focus exists on behavior rather than culture (Woodward et al, 1992; Lynch, Kaplan and Salonon, 1997b) because reckless behavior is not accepted as a definition of culture (Bartley, M. 2004:68). Bosma, Von Mheen and Mackenbach, (1999a) (cited in Bartley, M 2004:66) suggest a direct behavioral model in which people with low status and income are less endowed with intelligence and coping skills which make them unable to grasp the long-term health consequences of things that give them short-term pleasure (e.g. smoking, drinking, etc). Regarding education and behavior Blaxter, 1990; Gran, (1995), Hoeymans et al., 1996 (cited in Bartley, M. 2004) find that education is correlated with health behavior: educated people have a better understanding of health. They also make better use of preventive health measures such as contraception, screening services or immunization. For example, a survey published in 2007 by Health Survey for England (HSE) Healthy lifestyles: knowledge, attitudes and behavior 30% men and 24% women agreed with the statement I get confused over whats supposed to be healthy and what isnt(p. 108). Marmot et al (1981 ) that individuals from class V have high incidence of CHD due to diet being higher in sugar content than in fiber. National Food Survey (1985) shows that low-income groups purchase less vegetables, fruits or whole meal bred. Behavioral explanations view consumption patterns as a reflection of cultural differences in the way people live their lives. Lifestyles are thought to be shaped by traditional views and socially accepted patterns of behavior. The fact that low income may constrain food choice is ignored or rejected (Clarke, A 2001: 123) Critique and weaknesses of the cultural/ behavioral explanation The problem with this explanation is that it separates behavior from the social context in which it takes place and effectively blames the victim of health inequality for the poor health that they experience (Asthana, S Halliday, J 2006:26). Instead, individual decisionà ¢Ã¢â€š ¬Ã¢â‚¬Ëœmaking should be seen in the context of the social structure and of the constraints that impede the behaviors of people. In support to this, Dobson et al 1994(cited in Barry Yuill 2006) researched forty-eight households to observe food purchasing and attitudes toward eating. They found a pattern of life under constant economic restrictions. Also, in 1991, the national Childrens Homes survey on nutrition and poverty finds that 1 child in 10 and 1 adult in 5 skip meals because of costs. Thus, it is not people failing to practice good health habits but their choice is affected by limited funds (Barry Yuill 2006:108). Also, in an HSE survey (2007) 22% men and 20% women agree, it costs too much[to eat healthy] (p. 108). In 2010, The Marmot Review emphasized that insufficient funds to lead a healthy life is a significant cause of health inequalities (p. 29) Although health-damaging behaviors are more common among low groups, these groups also lack: adequate income, decent housing and secure employment. Therefore it is hard to separate behavioral explanation (Gatrell, C.A 2003: 113) from structural/material explanation (poor housing Ġº unhealthy life) and social selection explanation (poor health for low classĠº unhealthy life) Health policy response to inequalities in health linked to social class: Advocating healthy public policies is the most important strategy we can use to act on the determinants of health. (CPHA Action Statement on Health Promotion 1996) Up to date health policies include: The New NHS (1997); A First Class Service (1998); Choosing Health (2004); The Wanless Report (2004) Tackling Health Inequalities (2008); Darzi Report (2008); The Marmot Review (2010) The Marmot review: Policy objectives A-F:  · Give every child the best start in life  · Enable all children, young people and adults to maximize their capabilities and have control over their lives  · Create fair employment and good work for all  · Ensure a healthy standard living for all  · Create and develop healthy and sustainable places and communities  · Strengthen the role and impact of ill-health prevention. (UCL Research Department of Epidemiology and Public Health, 2010) Implications for health care practice: Important documents: Choosing health: making healthy choices easier (2004) and Health Challenge England (2006) people need convenience and choice in advice available to prevent ill health. Health care practice can contribute to reducing health inequalities through:  · Assessment / use of evidence: accurate assessment of peoples health promotion needs; linking evidence of practice outcomes to broader changes  · Strategy: population specific health care strategies; getting the promotion/prevention/treatment balance right  · Communication Collaboration: 1.collaboration with people: involving and engaging most excluded; 2.collaboration with MDT: assessing / implementing / evaluating / updating  · Training: improving training and professional development, particularly in relation to work with most disadvantaged  · Service development: being well informed about health inequality trends, impacts and intervention effectiveness  · Service access: reducing financial barriers to health care  · Resource allocation: making conscious, informed choices about priorities. (Wiseman, J 2007) (Choosing Health 2004) The time for action on health and health inequalities Health in the consumer society Children and young people starting on the right path Local communities leading for health Health as a way of life A health-promoting NHS Making it happen national and local delivery Consultation making it happen Assessment suitable assessment of local needs (collaborative therefore patient and public involvement / use of evidence) Strategy Communication appropriateness (methods and means) Service Needs (recruitment, training) Resources (access, materials, skills mix {MDT?, suitable tools and interventions) References: Asthana, S., Gibson, A., Moon, G., Brigham, P. and Dicker, J. (2004) The demographic and social class basis of inequality in self reported morbidity: an exploration using the Health Survey for England. Epidemiology and Community Health, 58, (4), 303-307 Blaxter, M. (1990) Health and Lifestyles, London: Tavistock Payne J, Coy J, Milner P, et al. Are deprivation indicators a proxy for morbidity? A comparison of the prevalence of arthritis, depression, dyspepsia, obesity and respiritory symptoms with unemployment rates and Jarman scores. J Public Health Med 1993;16:113-14. Dahlgren G Whitehead M (1991). Policies and Strategies to Promote Equity in Health. Stockholm: Institute for Future Studies.Davey Smith G, Hart C, Watt G, et al. Individual social class, area-based deprivation, cardiovascular disease risk factors and mortality: the Renfrew and Paisley study. J Epidemiol Community Health 1998;52:399-405. Drever F Whitehead M (1997). Health Inequalities. London: The Stationary Office. Graham, H (2007) Unequal lives: Health and Socioeconomic Inequalities, Open University Press, McGraw-Hill Education: England Graham H (2004a). Social determinants and their unequal distribution: clarifying policy understandings. Milbank Quarterly, 82, 101-24. Graham H (2004b). Closing the Gap: Strategies for Action to Tackle Health Inequalities. Presentation at the 1st Business Meeting of the EU Project Closing the Gap on 27/28 October 2004, Cologne. Lynch, J.W., G.A and Salonen, J.T (1997b) why do poor people behave poorly? Variations in adult health behaviors and psychosocial characteristics by stages of the socio-economic life course; Soc Sci Med 44, 809-19. Marmot M Wilkinson RG (2005). Social Determinants of Health. Oxford: Oxford University Press (2nd edition). Williams, A. Cooke, H. May, C (1998) Sociology, Nursing and Health, Elsevier Health Sciences: London Woodward, M., Shewry, M.C., Smith, W.C.S and Tunstall-Pedoe, H. (1992), Social status and coronary heart disease, Preventive medicine 21, 136-48. Mackenbach JP Bakker M (2002). Reducing Health Inequalities: a European Perspective. London: Routledge. Williams, A. Cooke, H. May, C (1998) Sociology, Nursing and Health, Elsevier Health Sciences: London Caspi, A Poulton, R Personality and the socioeconomic-health gradient, Oxford Journalls online, International Journall Of Epidemiology, vol. 32, number 6, pp. 975-977, accessed online on February 27th 2009, http://ije.oxfordjournals.org/cgi/content/full/32/6/975 The Marmot Review( 2010) UCL Research Department of Epidemiology and Public Health, accessed online February 29th 2010 http://www.ucl.ac.uk/gheg/marmotreview/FairSocietyHealthyLives Social Inequalities in Health. New Evidence and Policy Implications. J Siegrist and M Marmot (eds). Oxford University Press, 2006 Rickards L, Fox K and Roberts C (2004) Living in Britain: Results from the 2002 General Household Survey. London: The Stationery Office; Bambra C, Joyce K and Maryon-Davis A (2009) Task Group on priority public health conditions, final report. Submission to the Marmot Review http://www.ucl.ac.uk/gheg/marmotreview/consultation/Priority_public_health_conditions_summary Wiseman, J. Health Inequalities: Key Trends and Implications for Health Care, Presentation to Primary and Community Health, March 2n 2007

The external and internal environment at Aer Lingus

The external and internal environment at Aer Lingus This paper proposes a new alternative strategy that Aer Lingus could potentially adopt. First and foremost the paper analyzes the external and internal environment regarding Aer Lingus. Here the strengths and weaknesses of the internal environment i.e the company are identified and a PESTEL analysis is conducted in order to assess the opportunities and threats concerning the external environment. Through this in depth analysis of both the internal and external environment we were able to devise three alternative strategies for Aer Lingus. 1. Aer Lingus move towards a Low cost carrier model. 2. Aer Lingus move towards benefit-oriented national flag carrier model 3. Aer Lingus continue with their current strategy and position of being in between an ultra low cost carrier and full service flag carrier in Europe while also adopting a low cost model on transatlantic flights; charging for ancillary services and increase the seat capacity on the planes by reducing the number of business class seats and increasing the amount of economy seats. After much deliberation the strategy we opted for was the third alternative. In considering the first strategy, we realized that it would be very hard for Aer Lingus to compete on cost as Ryanair occupies such a large share of the market, therefore making it very difficult for Aer Lingus to reach minimum efficiency levels. In evaluating the second strategy it came to our attention that with most of Europe in a recession, a flag carrier model would not be a desirable nor profitable strategy. Therefore we suggest that Aer Lingus continue with their current strategy and adopt a low cost approach on transatlantic flights, similar to the one they have incorporated to their European flights and also try to improve connections to Asia by finding a partner. This will enable Aer Lingus to access a new market and improve their profitability. External Analysis: The current economic climate has had a direct impact on the Irish airline industry. People have less disposable income and as a result Dublin airport has witnessed a decline in passenger numbers since 2008. Figures released by the DAA show a significant decline in passengers from 23.5 million in 2008 to 20.5 million in 2009; a decrease of 13% and it s expected that numbers will fall even further in 2010 to 19 million passengers. Ireland is one of the few European countries to impose a 10 travel tax on tourist travelling to Ireland. This along with the 40% increase in airport charges (which is being used to pay for Terminal 2) is considered to be one of the main reasons in the decline of seat capacity which dropped by 140,000 in April 2010 alone and the fall in Irish air traffic by 13% so far this year. Growth has returned to countries which have ditched this travel tax and reduced its airport charges. According to Canadian energy economist Jeff Rubin the maximum an airline company can pay for a barrel is $80 dollars, any higher and the company cannot make a profit, $80 dollars is the breakeven point. Oil prices have been steadily rising since January 2009 and economists have predicted that this year the price of oil will rise to $80 per barrel which could prove detrimental to the profitability of the airline industry. In April 2010 the eruption of an Icelandic volcano caused Irish air traffic to come to a halt. The closure of Irish airspace caused a sharp decline in trips to and from Ireland. In April 2010 The Central Statistics Office reported a decrease of 24.9% in trips made to Ireland and a decrease of 27.9% trips made by Irish residents made overseas in comparison with April 2009. (See Appendix A for an Aer Lingus analysis using Porter s Five Forces Model) Internal Analysis: When internally analysing Aer Lingus, we assessed their strengths, weaknesses, resources and capabilities. A major strength we perceive Aer Lingus to have is that they serve both regional and transatlantic hubs. This fact has positioned them between a low cost carrier and a flag carrier airline. Their partnership with Aer Arann has enhanced their short haul network. They have achieved certain advantages at no extra cost such as an improved network frequency, a deepened penetration in core Ireland and UK markets and a consolidation of long haul traffic in their Dublin hub. A major resource they possess is their network connectivity. Their long haul routes to the USA have been established with strong connectivity, such as New York, Boston and Chicago. They now connect to over 50 US cities. They also possess a large market share on key routes and are seen as a flag ship airline. Their large market share comes from their very competitive cost base. They also have potential for expansion on their long haul network. Valuable assets of Aer Lingus include their well positioned slots, their close to 1 billion in cash and their route network. These assets will ensure that Aer Lingus continue successful operations during a time in which the industry is facing an exceptionally tough trading environment which has progressively deteriorated in the last year or so. An important capability of Aer Lingus is their ability to compete with Ryanair, Europe s largest low cost carrier. Their prices are usually higher than Ryanair s prices, however sometimes not by much. Yet what makes them more attractive to many customers is that they fly into major airports, unlike Ryanair. Aer Lingus also managed to resist two take-over bids from Ryanair due to its strong ties to the Government. During our research we found there to be no airline in the top 100 brands, however, the Aer Lingus brand is well established and something that Aer Lingus themselves view as a main resource. Their brand boasts low fares and good service. Something which may be viewed as a weakness is the fact that this year Aer Linus have vacated some of their slots at Gatwick airport. They have also taken two of their Airbus A320 s out of operation and reduced their fleet size to just three at Gatwick. They deferred two A320 aircraft from this year to next year. And also state there to be some savage pay cuts for the Irish flag carrier. This was a result of the cost and capacity management in 2009. The significantly higher than expected cost of terminal 2 at Dublin airport mean that Aer Lingus flight prices will also be higher than expected. This may cause a knock on effect to passenger numbers and ultimately profits. Evaluation Criteria: When we assessed Aer Lingus s profitability we found that their return on equity has deteriorated even further from 2008 when it was -14.4% to -18.4% in 2009. We then assessed the efficiency level of the airline by computing their sales to assets ratio. In 2008 the efficiency level was 0.64, this improved to 0.69 in 2009. Aer Lingus have the 16th largest market share in the European airline industry, with a weekly departing seat capacity of 300,000. Their main competitor, Ryanair, occupies the largest share of the European market with approximately 1,900,000 weekly departing seat capacities. With the introduction of the Greenfield cost reduction programme Aer Lingus were able to reduce their cost base by 7.4%, setting a benchmark for the European Airline Industry. At present the average price of an Aer Lingus ticket is 77 compared with Ryanair s average price of 44. Strategic Alternatives: One possible way for Aer Lingus would be to move more towards becoming a low cost carrier (LCC). In order to be able to compete with the players in this niche, Aer Lingus would have to make further adjustments to its business model. The Irish competitor Ryanair proves that there is great potential in the low cost carrier market, as they are still both growing in passenger numbers and revenues and maintaining to be profitable even in times of global economic crisis. But such bottom line figures are results of focused streamlining of the airline business model. Almost every complementary service is charged extra, operations are kept to a bare minimum or outsourced wherever this seem lucrative, flights are not interconnected but only point-to-point, and the costs for fleet maintenance and procurement is greatly reduced by the use of only a single type of aircraft. Also over the last few years there has been massive consolidation in the airline industry, especially with respect to LCCs. This underlines the fact that the pressure in this market segment is particularly high. To get into this segment Aer Lingus would have to restructure its flight network, personnel, fleet, and ground operations, but even then it is questionable whether or not Aer Lingus would be able to match or outperform close competitors such as Ryanair. In exhibit [no.B1] the current differences in cost structure between Aer Lingus and Ryanair can be observed. Although the general structure is fairly similar, especially with respect to staff costs, airplane maintenance and Airport and handling costs Aer Lingus faces much higher costs than Ryanair. Overall, this direction could prove to be a risky and somewhat too challenging endeavor. Too many, too important aspects would have to be changed, which is unlikely to happen when taking into consideration that there will be internal politics involved, particularly when it comes to cuts in the field of staff expenses, Aer Lingus biggest disadvantage. (S ee Appendix B.1) Aer Lingus could also try to move to the other end of the scale, namely that of the benefit-oriented former national flag carriers. These airlines maintain extensive hub-and-spoke networks which allow them offer a big variety of different connections. The flights are complemented with different amenities such as free meals and luggage. In addition to the sheer transport service, an overall experience is created and valued by the customers. Flag carriers generally make their money through business customers who are typically not very price sensitive. Aer Lingus already owns the necessary timeslots and connections to provide an extensive network and its fleet could also potentially be modified to provide the more enjoyable flight experience that luxury customers are used to (See Exhibit B2). Also it is questionable if Aer Lingus is actually large enough to maintain a network that can match the advantages of airlines competing with a similar model. Despite the fact that Aer Lingus may h ave some experience with the type of flight that the potential competitors offer, this knowledge might not transfer as easily throughout the whole business, excessive cost for the same amount of benefits might occur. Also with the general economic climate, which is likely to persist over the coming years, even business travellers are increasingly price sensitive or do not fly at all, which makes this market segment significantly less attractive. (See Appendix B.2) A third strategic alternative Aer Lingus could consider is continuing with their current strategy and position of being in between an ultra low cost carrier and full service flag carrier in Europe while also adopting a low cost transatlantic model. Taking into consideration Air Asia s model of low cost, long haul flights between Asia and Europe, we feel that Aer Lingus could apply this same model to their transatlantic flights. They could implement a no frills approach on these flights by adopting an ancillary service. Passengers would pay a basic premium price for their flight ticket. Any extras on board the flight such as meals, the use of a TV, pillows, blankets, drinks etc. would incur an additional charge. We feel that by increasing the capacity of their current fleet, they could increase revenue, and potentially increase their market share. Both Aer Lingus and Air Asia use the same aircraft on long-haul flights, being the Airbus 330-300. However, Air Asia has managed their passenger numbers more efficiently. They have 12 business class seats, compared with Aer Lingus s 24 and 365 economy seats compared with Aer Lingus s 303. If Aer Lingus were to adopt Air Asia s more efficient method they could increase their seat capacity by 15%. (See Appendix B.3) Recommended strategic alternative and its execution: We have highlighted in the previous section three alternative strategies that Aer Lingus can take. We believe that shifting to a no-frills model is not convenient for Aer Lingus because of the greater bargaining power held by Ryanair, which is the European leader of no-frills carriers (it has reported a net profit after taxes of $612.2 million for the first quarter of 2010). Moreover Aer Lingus would not be able to reach the minimum efficient cost to make a profitable low-cost business because it would not be able to develop a learning curve in the short-term. On the other hand, shifting its business model to a western legacy carriers one is not a winning move because at the moment this business model is proving to be unprofitable (American airline has reported a net loss of $359 million for the third quarter 2009, which included the impact of approximately $94 million in non-recurring charges related to the sale of certain aircraft and the grounding of leased Airbus A300 aircraft pr ior to lease expiration. Excluding those non-recurring charges, the third quarter 2009 loss was $265 million or $0.93 per share). We think that Aer Lingus should continue with their current strategy while also incorporating a low cost transatlantic model based on that of Air Asia. In detail Aer Lingus Group Plc should offer enhancements including better food and faster check-in times to customers willing to pay more. In a switch that brings it closer to EasyJet Plc, which attracts a higher proportion of business flyers, Dublin-based Aer Lingus will adopt a hybrid model somewhere between a discount and full-service carrier. Aer Lingus also adds more short-haul routes through a franchise deal with smaller Irish carrier Aer Arann, while seeking to boost long-haul connections by increasing the number of code-share partners. Moreover the agreement with Aer Arann cover 12 routes, giving Aer Lingus new services to Bristol, Blackpool, Cardiff, Durham and Doncaster/Sheffield in England, together with Glasgow and Edinburgh in Scotland. While the flights use by Aer Arann, being ATR 72 turboprop planes, are branded Aer Lingus Regional, with tickets sold through the larger carrier s Web site. Aer Lingus also needs to improve connections to Asia by finding a partner with daily flights to the region. The airline may rebuild its base at London s Gatwick airport should demand improve after paring services and cutting the number of planes stationed there. Luton, England-based EasyJet is the largest carrier at Gatwick, and has attracted more time-sensitive flyers than Ryanair by operating to airports that are generally closer to major European cities than those used by its rival. Aer Lingus is already reducing wages and slashing its workforce by almost a fifth, and more jobs may have to go as the airline braces for a decline in sales in what will be an extremely challenging. The Irish government holds 25 percent of the carrier s stock, with Ryanair owning about 29 percent following two failed takeover attempts. Likely Benefits and Limitations of Strategic Alternative: Aer Lingus has been hit harder than most as the Irish economy struggles to emerge from the worst recession since World War II. That is why a pure low-cost model was limiting its ability to maximize revenue. Through establishing a low cost transatlantic model, Aer Lingus will have access to a new market which has been created as a result of the economic struggle. Moreover since the recession in Ireland is to last longer than anywhere else world, it is impossible for Aer Lingus develop new routes on its own. Through agreements and alliances, Aer Lingus is able to reach new airports and acquire a new market share at a lower cost by sharing fixed costs. In that way the company will increase its profits by raising the number of its itineraries as well as by differentiating its customer target. In fact, Aer Lingus has joined transatlantic routes by deals with UNITED and Jet Blue carriers and regional routes by their agreement with Aer Arann. Question 2 GTSI From our reading of the GTSI case study we consider the main problem to be that the company expanded too quickly: The Company was too ambitious in implementing such complex systems such as the ERP and GEMs systems and similarly in its 007 strategy. The main reason for the failure of the ERP system was that instead of being run as a corporate project it was run as an IT project. The system was initially supposed to have cost them between $3-5 million and was to take between 12-24 months to complete. Instead the system ended up costing them $60 million and took 5 years to complete and in the process 3 CIO departed. The company seemed to have lost sight of the goal of implementing this system which was to act as a means of lowering costs when in fact by trying to complete this system they ended up driving up the costs which was inevitably detrimental to the profitability of the company. Instead of treating the ERP system as a sunk cost the company kept investing money into it and then e ventually in 2005 launched the system before they were certain if it would be effective or not, stating that the company could learn by trial and error . The launch of the ERP system coincided with the launch of the new GEMS system which in addition was a failure. Because the system failed there was a huge back log in orders and nothing was shipped for two months. In an attempt to rectify this problem GTSI solely concentrated on large orders which only accounted for 20% of their customers, leaving the other 80% extremely dissatisfied. This resulted in a huge increase in customer complaints which in turn lowered staff morale which lead to the increase in employee turnover and proved harmful to their reputation. The reason for the failure of the 007 strategy was that it was simply far too ambitious and it did not take into account the impact of doubling the sales force and revenue in such a short period of time would have on the organizational structure. Also because the company operated in a defined market the implementation of this strategy caused their operating expenses to increase significantly. The company undertook too much by trying to implement the 007 strategy and the GEMS and EPRS systems simultaneously. In being too ambitious with their plans they ignored the individual execution required for the strategy and systems therefore nothing was implemented effectively. The company was nearing bankruptcy when GTSI jumped from a net profit of $10.3 million in 2004 to a $16-million net loss by 2005. Moreover the Bank did not extend GTSIs credit facility leaving the executives at GTSI with two months to find a new credit facility. The reaction of its partners was not good. Some of its long-term partners are going to end their relationship as well as customers questioning whether they should continue to do business with GTSI. GTSI s reputation dropped as well as its stock price. In fact GTSI was quoted into NASDAQ Stock Exchange and when its assets and liabilities were degraded, its rating fell down. In this situation the best solution for the company is trying to retrieve its reputation, so it could increase its stock price. By selling some core assets, the firm could get back some liquidity to guarantee for its liabilities to the Bank. Moreover it could ask for some help from the Government which could acquire some of GTSI s stocks and enable it recover some of its past reputation; particularly, by becoming partly a public company, GTSI stocks rating rise as well as its market price. The second step which we consider very important is to develop a centralized training system to make the employees familiar with the new ERP system, so that the company can really exploit the potential of its investment in this IT system. Finally, we state that a common organization culture and strong leadership is necessary to overcome the attrition within the current organization and to make the coordination between GTSI s activities easier. Question 3 Shenzhen After studying the case of Shenzhen Filtroil, the main problems we have identified are the two dysfunctional relationships between (a) Liu and Qian and (b) The American owners, Randolph and Leahman and the Chinese partners, Liu and Qian. Communication is severed and the merged factory Dongwon Filtroil is not operating as a single team. Relationships are a key component of the business so once trust and communication were not there anymore problems occurred. The main reason is the fact that Liu does not feel appreciated and does not feel that his work is recognised. The firm have a huge reliance on Liu as he is the only one who knows the zinc formula. Liu therefore plays a crucial role in the business and once he recognizes just how important he is he becomes greedy. During a conversation with Qian, Liu demands to be paid (RMB) 15,000 a month, 30% commission instead of his current 5% and also to get a new company car. Qian fails to understand the change in Liu s attitude since they had been such good friends. They should be equals in their business relationship as they both own a stake in the company. However, Liu finds Qian too controlling and untrusting by the way that he checks his products when it is not even necessary. He tells Qian that he needs to stop worrying about his workers and concentrate on his own workers. Due to these issues their relationship becomes more and more dysfunctional. Another reason for their relationship problems is that Qian sees Liu as someone who was in a lot of debt and could barely feed his family. He is of the opinion that Liu should be happy that the merged factory Dongwon Filtroil has enabled Liu to live a better life and send his daughter to a good school. Realistically Qian always felt that Liu should be appreciative of anything he has gained from the merger. He didn t value the important role Liu plays in the company s success with his zinc formula. The relationship between the American owners and the Chinese partners is strained because Randolph and Leahman were kept in the dark for a long time about the tension that was building in the Chinese factory between Liu and Qain. The lack of communication meant that problems were left unsolved and the Chinese partners were left dwelling in the difficult task of keeping the business going. We have considered two solutions to the above problems. The first involves fixing the internal relationship issues without any changes to who works in the business. This can be done by improving communication. Liu and Qain need to become more aware of their responsibilities to the business and stop relying on the American owners to fix their relationship problems. They could put contractual agreements in place that tackle the hold-up issue that Liu has created. This would then establish potential to reinstate trust in the company. At the end of the day we have realised that it is not money that Liu really cares about it is about his work being appreciated. If he had a greater stake it would improve communication and also allow both Liu and Qain to act as equal partners as opposed to one controlling the other. This solution will take time and will need the dedication of everyone involved in the business. Another solution is one proposed at the end of the case. Continue working with Liu and give him the raise he requested. Then hire someone to learn Liu s trade secrets. This would then allow Qain and the American owners to make the zinc formula themselves. They could then get rid of Liu by offering to buy him our or force his resignation if necessary. This solution means that they do not have to address the current major issue that is Qain and Liu s relationship.

Comparing the Bible and Margaret Laurences The Stone Angel: An Examin

Comparing the Bible and Margaret Laurence's The Stone Angel: An Examination of Archetypal References Often times great novels and plays allude to religion, to mythology, or to other literary works for dramatic purposes. Shakespearean plays are perfect examples. Allusions help the reader or spectator better understand, through visualization, a character or an event in a novel. In some cases, the characters, the events, or a series of events are structured according to the people and the action in other stories, whether the stories be religious, mythological, classical, or historical. The character or the event, therefore, becomes a prototype of the character or event alluded to. A prototypical character in a novel is usually referred to as an archetype. The Stone Angel, a chronicle of Hagar Shipley's life, purposely or coincidentally parallels the Biblical story of Hagar, the Egyptian bondwoman, from the book of Genesis; thus, Hagar Shipley is an archetype of the Biblical Hagar. In fact, many of the events and people in The Stone Angel are similar to the events and people from the book of Genesis. The most important archetypal reference, however, is Hagar herself, for many of the things she does, says, and represents are indicative of the things the Biblical Hagar does, says, and represents. Aside from sharing the same name, to what extent does Hagar Shipley resemble the Egyptian Hagar, and, to what extent does The Stone Angel resemble the book of Genesis? Although both stories are very similar, they are also very different. These similarities and these differences become apparent upon examination of Hagar, John, Marvin, Bram, and the Biblical characters they parallel. As earlier stated, Hagar Shipley's character is v... ...l archetypes in The Stone Angel should consider and examine several aspects before delving into their work. As a tip, before writing anything, ask yourself to what extent, in your own view, does Hagar and all other characters match their archetypes, if at all? Are the two stories similar enough that their resemblance is, in no way, accidental? These questions will help strengthen your arguments. Bibliography and Works Cited Blewett, D.. "The Unity of the Manawaka Cycle." The World of the Novel: A Student's Guide to Margaret Laurence's The Stone Angel. Ed. Lillian Perigoe and Beverly Copping. Scarborough: Prentice Hall Inc., 1983. 36. Laurence, Margaret. The Stone Angel. Toronto: McClelland &Stewart Inc., 1988. Thomas, Dylan. "Do Not Go Gentle into that Good Night." The Stone Angel. Margaret Laurence. Toronto: McClelland & Stewart Inc.,1988. Prologue.

Legalize Drugs :: essays research papers

The question of whether to legalize drugs or not is a very controversial and important issue. Drugs affect so many areas of society. "The U.S. population has an extremely high rate of alcohol and drug abuse" (Grolier). Several groups have formed and spoken out regarding their position. "Speaking Out Against Drug Legalization is the first step in helping to deliver the credible, consistent message about the risks and costs of the legalization of drugs to people in terms that make sense to them. The anti-legalization message is effective when communicated by representatives of the Federal Government, but takes on even more credibility when it comes from those in the community who can put the legalization debate in local perspective" (Internet). After learning about the issues regarding both sides of the argument, I would choose to support those who oppose legalization of any drugs. Drugs simply create problems which effect society in several ways. The government has made several efforts to control drugs and their users, however, to most the problem appears too out of hand. "Others see potential profit in legalizing drugs and still others simply believe that individual rights to take drugs should be protected. The group also acknowledged that the legalization concept appeals to people who are looking for simple solutions to the devastating problem of drug abuse" (Internet). Society’s answer to the problem is to trick the drug user by giving him what he wants. People believe that making drugs legal will take away the temptation to use them. This idea is wrong and far from logical. If drugs are legalized then they will be more accessible to the young, addicted, and ignorant. "As a result the ready availability of addicting drugs, and as a result of their heavy use for medical problems, many individuals became addicted to the narcotics contained in these potent medicines. In fact, in 1900, there were more narcotics addicts, proportionate to the population, than there are today. At that time, most of the users who became addicts were medical addicts. Very few abusers took drugs for "recreational" purposes. In 1914, in an effort to curb the indiscriminate use of narcotics, the federal government passed the Harrison Act, making it illegal to obtain a narcotic drug without a prescription. During the 1920’s the Supreme Court ruled that maintaining addicts on narcotic drugs, even by prescription, was in violation of the Harrison Act.

A CRITIQUE OF THE SNOW CHILD, TAKEN FROM ANGELA CARTER’S THE BLOODY CHA

A CRITIQUE OF THE SNOW CHILD, TAKEN FROM ANGELA CARTER’S THE BLOODY CHAMBER. Throughout ’The Bloody Chamber’, Angela Carter takes the highly successful conventions that belong to once innocent fairy tales, and rips them unremorsefully from their seemingly sound foundations to create a variety of dark, seductive, sensual stories, altering the landscapes beyond all recognition and rewarding the heroines with the freedom of speech thus giving them license to grab hold of the reigns of the story. The Snow Child is one such story by Carter, where connotations seen in fairytales such as ‘Sleeping Beauty’ and ‘Little Red Riding Hood’ are in evidence and are fused together accompanied by the emergence of feminism to the foreground of the story, numerous examples of rich and highly effective and evocative symbolism and a certain element of sexuality. In essence, The Snow Child tells of a Count and his Countess who are riding on horseback when the Count suddenly expresses his desire for a girl with ‘skin as white as snow’, ‘lips as red as blood’ and ‘hair as black as a raven’. She then materialises before their very eyes, after which, the Count lifts her up, and sits her in front of him on his saddle. The jealousy oozes from the Countess, who after seeing this, has only one train of thought - how can she rid herself of The Snow Child? The Countess’s place is usurped by the child as is symbolised by the transfer of the Countess's clothes onto her, leaving the Countess naked. Eventually the child dies and the Count gets off his horse and rapes her before the dead body of the girl melts away and consequently, the Countess is re-clothed. This narrative clearly exposes how the heroines of fairy tales are the const... ...s she who demands the girl to ‘Pick me one’ when passing a ‘bush of roses’ - the rose that she picks eventually kills her as she ‘pricks her finger on the thorn’. As a result she ‘bleeds; screams; falls.’ Bizarrely, the ‘weeping’ Count gets off his horse and proceeds to rape the corpse in a horrific act of necrophilia - all the while, the Countess ‘watched him narrowly’, hinting at a spiteful evil glare. ‘He was soon finished’. In my opinion, it is at this point where the Count loses the little respect the reader would have had for him and suggests a certain degree of incapability on his part. Finally, the Countess ‘stroked her fur’ with ‘her long hands’ whilst the Count ‘picked up the rose, bowed and handed it to his wife’, suggesting a transfer of power at this late stage in the story. She drops the rose after touching it, declaring, ‘It bites!’.

Marriage practices

In the Cooper Eskimos area, the prospective son-in-law worked as a servant for the girl's father for a period of three or four years, generally before she reached puberty. Bride service among the Cooper Eskimos was often Supplemental, and sometimes replaced by payments of valuable articles† (Dams, Divide Demographic Aspects of Central Eskimos Marriage Practices. American Ethnologist, Volvo. 2. No 3 (Gauge 1975). Up. 409-413. Http//www. ASTOR. Org/page/info/about/policies/ terms. Jsp). The three major groups of Eskimos were first designated as tribes by members of the fifth Thule Expedition and these three groups are Guilt, Entitles, and Cooper.Information from Nineteenth and early twentieth century describes that each of the tribal units are relatively discreet. With trade routes that intersect in Central Artic Contract between different tribes is most likely very short. There was intermarriages between Mackenzie Eskimos woman marrying into the Cooper Eskimo tribes. There have also been cases of intermarriages between Flimflamming Eskimos and Entails Eskimos and there also hostility between these two groups also. The Entitles had four cases of polygamy compared to two cases of polyandry. However, the census said otherwise.The Census shows there were three cases of polygamy to two cases of polyandry. â€Å"Rasmussen (1931 : 195) believed that two woman would be more compatible in sharing a husband than two men in sharing a wife. This explanation begs the question of the nature of Eskimo personality. † ( Dams, David. Demographic Aspects of Central Eskimos Marriage Practices. American Ethnologist. Volvo. 2 No. 3 (Gauge. 1975). Up 409-413. Http://www. ASTOR. Org/ page/ info/ about/ politics/ terms. ]SP). The Jewish ethnic traditions has some marriage practices that differ from other traditions. The Mishap's generally are observant and religious.According to Zionist ideology, ethnic intermarriages is a means of creating a single, unified cultures among Jews in Israel ( Risen 1982). Migrate couples were less educated than those of the mixed couples. They usually married with in the Shaken tradition. In the Shaken community the ones who were less educated, married Migrate would Join the next generation. The group of Shaken education is relatively higher than it probably would be if they didn't do the mixed marriages. Education plays a large role in whether they marry into the Shaken or less economically advantaged Mishap's.Patterns of intermarriage are thus challenging concepts of race and ethnicity and are leading to complex views of ethnic and racial boundaries (Harris and Simi 2002; Hiroshima 2003; Roquefort and Brunets 2002). Jews can trace their roots in Israel past their grandparent's generation. In Israel context, the assimilation hypothesis suggest that the greater contact of educated Migrate with Shamanism has led to the erosion of their Migrate ethnic consciousness, more frequent intermarriages, the consequent concentratio n of Migrate ethnicity in the lower classes (Ben-Rafael 1982).A well-off educated Migrate would marry a poorly educated Shaken. Jews consider marriages to be the ideal state of personal existence, when you have a woman without a man and a man without a wife they consider it to be incomplete. Their engagement of marriage was usually brought about by a third person, which was also known as a match-maker. Although the marriages were the concerns of their parents, the children were not forced into marriage over their objections.When they are at the ceremony for marriage, the groom is given the ring and says his declaration, the bride does not have to respond, and she Just accepts the ring from the groom and then closes her hand to show that she accepts. Then the bride and groom drink a glass of wine together. After the ceremony is over the groom steps on glass, the broken pieces of glass is supposed to tell them how many years the marriage will last between the couple. The Jews and Eski mos had some things that each culture's did for their marriage practices that were alike and some that were different.In the Jew culture they married off the girls at a very young age. The parents usually had their children's marriages arranged by a matchmaker. They had confidence that the matchmakers would bring a proper spouse for their daughter to marry. Back then the father could marry off his daughter between the ages of three and twelve years of age, which was known to be called cetacean (little one). Which was completely subject to her father's authority and could arrange the marriage without daughter's approval. The marriages without the daughter's saying â€Å"l want this one†, was considered effective gal marriages.Now the daughters have a say if they want to marry the guy that's picked out for them. If it's not who they want then they go out and find who they want. The Eskimos parents also made marriage arrangements for their daughters. Their marriages were sought through kinship. They were also married off at a young age, married before they had their first menstrual period and began bearing children three to four years later. The men in the two cultures were not able to marry the girls till they could prove they could support them and have a home for them.The Eskimo sys were forced with different sets of requirements, they were not old enough for marriage till they proved themselves capable as hunter and providers. Also had to be able to build a snow house or hunt large game unassisted, he was not considered mature enough to take on and support a wife if he couldn't do them. After they proved those steps then before marriage they had to Join the father in laws house hold. During the trial marriage period they worked for the father in laws for three to four years or until the young couple was mature enough to establish a separate house hold.In the Jews culture the young men Just had to be able to provide a home for their soon to be wife's. O nce the marriages were completely arranged the wedding plans began. The two cultures to me seem to actually have a lot of common marriage practices. Kind of shocking how closely they do things even being two separate cultures. I feel that the children should be able to have a say into who they marry and spend the rest of their lives with. The two cultures that were described in this paper lead to finding regarding the marriage practices of the Jews and Eskimos.

Psychoanalytic Perspectives of the Oedipus Mythology Essay

Patricide and incest form the thesis and message that Sophocles began with the creation of Oedipus the King. In the plays that followed, Oedipus at Colonus and Antigone, Sophocles expounded upon what would become one of the most profound archetypes in psychoanalysis. To best interpret the Oedipus trilogy, a look will be taken into the construction of the plays themselves, followed by an interpretation of the plays’ parallels and the inception of the Oedipus Complex based upon a psychoanalytic perspective. To begin with, Sophocles wrote what became known as the Oedipus trilogy over a period of more than forty years which indicates the profound immersion that he plainly had in the Oedipus saga. Each play is a self-contained chronicle representing his dramatic theme of redemption from the sin of patricide and incest, and yet, the arch between the three Theban plays highlights the message that Sophocles refused to relieve himself from, and which consumed nearly his entire life. While this may seem of little importance to reading the Oedipus trilogy itself, Sophocles did not write them in the order represented in nearly every anthology. As David Grene notes, â€Å"as far as the legend is concerned, the story runs in sequence: Oedipus the King, Oedipus at Colonus, Antigone† (p. i). Their order of conception, instead, went: Antigone, Oedipus the King, and then Oedipus at Colonus (p. i), which presents a few inaccuracies within the story itself (mainly with the character and actions of Creon, Jocasta’s brother). From this birth order, â€Å"the series, therefore, cannot have formed a [true or literal] trilogy†¦beyond the fact that each of the three plays deals with the situation in the Oedipodean family history, there is no unity of theme or treatment between them† (Watling). Moreover, â€Å"except for the obvious links of fact connecting them, each constitutes a fresh approach to a distinct and self-contained problem† (13). Roughly, this means that while most anthologies present the three Theban plays in a chronological order for the character Oedipus, the fact remains that each could be read without knowledge of the others and the same theme and message would be received—which, based upon Sophocles’ life-long obsession with the story, must have been his justification for the story that kept evolving. The reasoning behind the order and placement of the plays within anthologies is sound, however, because, while the stories may be self-contained, the arch of Oedipus is the link that literally turns the plays into a trilogy. In Oedipus the King, Oedipus, as prophecy had predicted, kills his father, King Laius, and marries his mother, Queen Jocasta, bearing at least four children in the process who, in the play Antigone, are revealed as Antigone, Ismene, Eteocles, and Polyneices. After learning of his horrible actions, Oedipus exiles himself as he had proclaimed would be the fate of the brute capable of murdering King Laius, and subsequently blinds himself in the hopes of finding redemption for his unforgivable sins. While Oedipus at Colonus is the second play in the anthologies, it is the literal ending for Oedipus. He is taken to the city of Colonus by his loving daughters, Antigone and Ismene, because, as he had learned from the oracle in Oedipus the King, he was meant to find his final resting place there. Moments before his end, Oedipus realizes that his sins of patricide and incest weren’t truly sinful because he committed the acts out of ignorance alone, and it is in this moment, and despite everything he has faced in his quest for redemption that Zeus absolves Oedipus of his sins and he passes, with peace, into the afterlife. In Antigone, Oedipus is little more than a plot reference to get the play started. His only mention is in the opening lines and is that, following his self-imposed exile from the city of Thebes in Oedipus the King, Oedipus had made a prediction that his sons would be arrogant enough to fight over his throne and kill each other. Thus the play begins with the deaths of Eteocles and Polyneices. The play itself follows the actions of Antigone and her husband Creon, who is the cause for much speculation from most scholars due to his not-so advanced age. As the timeline goes, Creon is Jocasta’s brother and would have been Oedipus’ senior by many years or, at the very least, would have been as old as Oedipus himself. As Antigone is Oedipus’ daughter, and Creon is said to be â€Å"a vigorous middle-aged father of a youthful son† (Watling, 13), scholars debate as to the accuracy of Sophocles’ character creation and question as to his motives in retelling the story in as many forms as he did, with an outstanding flaw. Creon’s deviation notwithstanding, it is the minor and insignificant role of Oedipus in the play Antigone that marks the main reason that most anthologies place Antigone last in the order of the Oedipus mythology, even though the timeline would, as Sophocles thought in writing them, place Oedipus at Colonus last, due to the play’s depiction of the last days of Oedipus’ life. This, in itself, is significant in understanding the psychological aspects of the Oedipus trilogy. Now, while readers will never know the true meaning behind the order of the Oedipus mythology, the fact remains that Sophocles wrote within an archetype and character arch with the intentions of presenting his dramatic theme—and it took three tries to get it out as he desired. What he created, however, demonstrates a truth about the self-discovery of the individual and the path to redemption that marks a significant aspect of the growth of the human being. To best define this journey, a psychoanalytic perspective will now be taken into Sophocles’ main theme and message. From an analysis of his work, Sophocles â€Å"shares [a] concern with finding truth in a world of appearances and is influenced, even if indirectly, by the new theories about language: the problem of the relation of words to reality, and the power of words to deceive, to win unjust causes, and to confuse moral issues† (Segal, 7). More, the plays are â€Å"almost certainly a response to events of [his] period. An unexpected, supernatural-seeming disaster suddenly sweeps away brilliant hopes; confidence in human reason and calculation is shattered, and greatness swiftly turns into misery† (9). Sophocles saw the rise and fall of powerful nations, and it makes sense that he would take what he had seen and created his rendition of events that had transpired in a literary form that he could show the world. And it is from this basis that scholars have debated over the purpose and parallels behind the two main cities present within the plays of Sophocles. Often, the city of Athens is compared to a man’s relationship with himself, whereas the city of Thebes represents the conflict between man and his father. Indeed, â€Å"the figure of Oedipus [is] a distillation of Athens at the height of its power, energy, daring, intellectual curiosity, and confidence in human reason† (Segal, 11). As the historical context of the city of Athens was surely an influence in Sophocles’ making of the Oedipus trilogy, a direct parallel from the destruction of Athens to the destruction of Oedipus the powerful leader can be drawn. More, â€Å"it is even possible that Oedipus’ search for who he really is reflects something of a communal identity crisis in a city that had undergone a massive transformation in a short time and had refashioned itself from a rather quiet, traditional aristocracy and tyranny in the sixth century into a radical, intellectualized democracy and a powerful empire† (Segal, 11). This parallel, of Oedipus to the grand city of Athens, does much to lend weight to Sophocles’ theme of destiny and the gods marking a path for man. For, as Athens rose in power, so too, it fell because it committed sins and transgressions to great to find redemption from along the way. As for the city of Thebes, there lies a direct correlation to Sigmund Freud’s theory of conflict between man and his father which represents a direct parallel to Oedipus’ exile from the city of his king-making. Freud suggested that â€Å"the play fascinates us so much†¦not because it dramatizes ‘the contrast between destiny and human will,’ but because ‘there must be something which makes a voice within us ready to recognize the compelling force of destiny’† (Segal, 59). From this theory, Freud defined that the â€Å"‘destiny’ is the universal necessity to which all of us (or at least all males) are subject—namely, the wishes that remain from our buried animal nature to kill the father and possess the mother† (59). And it is this destiny upon which Sophocles created his foundation and archetype. As a basis for his theory, Freud determined that the oracle was a direct parallel to the subconscious mind, citing that â€Å"this disguising of Oedipus’ unconscious desires in the form of an oracle from the gods not only lets the unconscious become visible but also accounts for the feeling of guilt that we have about these unconscious desires, even though we are not guilty of any crime† (Segal 59-60). Even more, Freud speculated that â€Å"Oedipus’ eagerness to punish himself, with no attempt at self-defense, corresponds to the inner conviction of guilt that stems from these unconscious desires† (60). Because Oedipus immediately set out to punish himself and find redemption for his actions, despite the fact that he did them in ignorance, then, suggests that in his subconscious, Oedipus did indeed have desires to kill his father and physically and sexually possess his mother. For, as Freud theorized, in his actions following his revelation, Oedipus confessed his own guilt. If, perhaps, Oedipus had sought to defend himself on the basis that he didn’t know his father and certainly had no affections for his mother, having grown up the adoptive son of another, the theme may then have been interpreted differently. However, as Freud was so certain, there is much to be said about the actions of Oedipus in correlation to the guilt he felt. The subconscious mind had a profound impact on Oedipus, even though he knew nothing of the birth parents he was prophesized to destroy. For Freud, the archetypal constructs of the Oedipus mythology was so absolute that he dubbed it the â€Å"‘Oedipus Complex’†¦[which] denotes each person’s attitudes and behavior in his or her most intimate family relationships, especially to mother and father†¦[and, to mature into a normal adult, the child] must somehow come to terms with the residue of repressed infantile hatred and desire for his or her parents† (Segal, 60). The Oedipus Complex, in modern psychology, is applied to the study of actions in relation to the subconscious desires that exist in every child. Even more, Freud’s theory has become common in the vernacular of psychology to the extent that scholars use the term, perhaps, without even grasping the full meaning behind the cleverly, yet aptly, named psychosis. The Oedipus Complex is based upon two main ideals: that of the matriarchal relationship to the child and the patriarchal relationship. The two are separated by this relationship and define the growth and development of the child. Moreover, â€Å"matriarchal culture is characterized by the emphasis on ties of blood, ties to the soil and the passive acceptance of all natural phenomena†¦[while a] patriarchal society in contrast is characterized by respect for man-made law, by the predominance of rational thought and by the effort to change natural phenomena by man† (Armens, viii). To better define the difference, â€Å"in the matriarchal concept all men are equal since they are all the children of mothers and each one a child of Mother Earth. A mother loves her children all alike and without (limiting) conditions†¦the aim of life is the happiness of man and there is nothing more important or dignified than human existence and life† (viii). In this, to draw a parallel back to Oedipus, the child has (whether he realizes or understands it) a desire to be with the woman who created him because of her earth-mother nature. The desire of every man is to be with a woman who understands everything and will love unconditionally—and that figure, from the start of life, happens to be the mother. However, â€Å"the patriarchal system, on the other hand, recognizes obedience to authority as its main virtue. The principle of equality is replaced by a hierarchical order in society and state, ruled by an authority just as the family is dominated by the father† (Armens, viii). It is because of this very concept that boys contain within them (whether known to the conscious mind or not) the desire to overthrow their father and become the leader of the hierarchy. More, men, by their very nature, contain the desire to become like their fathers, to achieve the power that they may possess, to be the biggest, strongest, fastest titan in the industry. With a full understanding of the Oedipus Complex, a final parallel can be drawn to the path of self-discovery that Oedipus’ entire life is consumed with. As Sophocles had directed, Oedipus â€Å"dramatizes the lonely path of self-discovery† (Segal, 13). And it is in this path that the true nature of Oedipus is revealed. For, the path that he must take is a perilous expedition, not only through the ascent of age, but in the self discovery that every man must achieve to live a fulfilling and successful life. However, it is on this path that Oedipus also meets the very destiny that his parents had hoped to terminate with their preemptive strike. In this, Oedipus is the â€Å"paradoxical combination of knowledge, power, and weakness† (13). He is strong as a king and husband, yet, when he learns the truth of his actions, he crumbles into a despair so deep that it consumes his entire life—and it isn’t a short one. Unequivocally, Sophocles began his thesis with the creation of Oedipus the King and introduced what would become one of the most profound archetypes in psychoanalysis. Throughout the trilogy, the archetypes that Sophocles presents â€Å"[become] a profound meditation on the questions of guilt and responsibility, the order (or disorder) of our world, and the nature of man† (Segal, 12). More, â€Å"the play stands with the Book of Job, Hamlet, and King Lear as one of Western literature’s most searching examinations of the problem of suffering† (12). In looking at the events that transpired throughout the three Theban plays, Sophocles’ main theme that, in any life, destiny and fate will create a man’s destiny; more, the gods have the divine right to tamper with a man’s destiny in the hopes that he will, one day, find redemption from his sins, is rendered by the Oedipus arch throughout the plays. Overall, the three Theban plays, Oedipus the King, Oedipus at Colonus, and Antigone, form the trilogy that founded the most profound archetype in literature and psychoanalysis. Sophocles created the character of Oedipus to highlight his theme of self-discovery and the path to redemption, making it clear that Oedipus, despite his ignorance, would repent until his final moments for his unforgivable sins. However, it is in those final moments that Oedipus finds true absolution and redemption for the subconscious guilt that placed the fantasy of patricide and incest into his desires. And, based upon a psychoanalytic perspective, the theory behind the Oedipus Complex renders the message and main theme of Sophocles’ Oedipus mythology. Works Cited. Armens, Sven. Archetypes of the Family in Literature. Seattle: University of Washington, 1966. Grene, David and Richmond Lattimore, Trns. The Complete Greek Tragedies, Vol II, Sophocles. Chicago: University of Chicago Press, 1959. Segal, Charles. Oedipus Tyrannus: Tragic Heroism and the Limits of Knowledge. New York: Twayne Publishers, 1993. Watling, E. F. , Trns. The Theban Plays. Maryland: Penguin Books, 1947.