The Demographics Of The U.s. Essay - 1294 Words

The demographics of the U.S. are forever evolving. No generation is like the one before. Trends come and go, ethnic diversity increases, and social norms change. Therefore, as expected, the need and attitude towards particular products changes. There are very few consumer items that are able to withstand the test of time. Those products are typically essential lifestyle or hygiene goods. For example, products like bath soap have been around for years and it is unlikely that the need for them go away anytime soon. With that being said, it does not mean that products like soaps, shampoos, etc. do not need to evolve with the changing desires of our country. They too must also add variety into their product mix, as well as change their methods of marketing to keep up with the times. Let’s now take a look at some demographic trends that will impact how companies market in the U.S. for the years to come. Hispanic Population Growth Hispanics are the fastest growing ethnic/racial group in America. In 2014, the U.S. Census Bureau reported that Hispanics make up over 17% of the population and it projects that they will account for nearly 30% of the population by the year 2060. This change will greatly impact what products companies put out on the market, who they market them to, and how they market them. A 2010 report on demographics conducted by the Nielsen Company revealed that Hispanics spend more money on baby items (formula, diapers, etc.). Diaper brands Pampers, Huggies, andShow MoreRelatedDemographic Trends And Its Effects On Health Care942 Words   |  4 PagesDemographic Trends Demography is the study of the population grounded on various factors such as sex, economic status, age, race, and the level of technology, the level of income, the level of education, employment, and so forth. 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