Hotel paper Essay

As a lineage entrepreneur my investments guide centre into the hotel industry. One of my biggest goals is to build and open my possess hotel to start my own business. I have through with(p) some research and I mention myself well fit to be able to operate a franchised brand hotel. I have a well thought out strategy that will sustain me expire winnerful in the lodging industry. Within this paper I will allow myself to guide you through the steps I will take to check and accomplish this goal of mine. A franchise is a right granted to an individual or group to merchandise a companys goods or processs within a certain territory or location.The franchisor sells the rights to the franchisee and then typically receives a fee for ongoing support, therefore having a vested interest in the triumph of each franchise. I chose to go the franchise way because I feel that I would have more than support and profit coming in from franchising due to the fact of my lack of hotel business experience. I love to take risks but if I started from scratch in the lodging industry it would be an epic fail. similarly from my search I have came across spectacular reasons of why franchising would work for me. Some of the advantages ar there is a higher deallihood of success since a proven business formula is in place.The products, services, and business operations have already been established. Bankers usually look at successful franchise imprisonment as having a lower risk of repayment default and are more likely to loan money based on that premise. The corporate look-alike and brand a eat upness is already recognized. Consumers are generally more comfortable purchasing items they are familiar with and working with companies they know and trust. Franchise companies usually bid extensive training and support to their franchisees in effort to help them succeed. Many times products and services are advertised at a local and subject level by the briny franchise companies . This practice helps boost sales for all franchisees, but individual franchisees dont absorb the cost. (businessmart.com,2012)As I came across of many franchise hotels I have decided to go with artless Inn and Suites. From the franchise opportunities they give to their well-established business I think it would be a great opportunity for me. terra firma Inns & Suites by Carlsons brand beyond 500-plus locations -including adding more to their nearly 30 international locations on the map. Their merchandising watchword and techniques have inspired me to open up one their franchise locations where I feel business will come blooming. Country Inns & Suites by Carlson is a tip mid-market brand known for providing a caring, consistent and comfortable hospitality experience delivered with a touch of home. The brand before long operates 483 hotels throughout the world and has 43 properties currently contracted and under development. This home pay backn brand will expand by an additional 250 hotels globally by 2015 primarily in the U.S., Canada, India and Mexico. (Carlson Rezidor hotel group, 2012)From my research Ive done the Carlson hotels give great opportunities to business people who want to franchise and assist them with building their business up. From the way they have expanded since 2012 until now gives me an opportunity to grow within the brand. And from my learnings they are continuing to grow as a big nation so why not join and help build a future within the franchise.I find franchising with them a benefit because they are also successful with other hotel brands they also market the Radisson Hotels, car park Plaza, and Missoni Hotels. Like Ive stated before they are a midsized hotel brand and I feel that I would be able to handle this type of surround than jumping into a bigger sized hotel franchise. What markets the Country Inn and Suites Country Inns & Suites By CarlsonSM treats guests like family. Its a brand approach that resonates with our audience s, making us one of the fastest growing hospitality brands in the world. We believe that by managing our business in a accountable manner, we build trust, build relationships and achieve great hospitality.And when we operate in a way that is respectful of human rights, socially equitable and environmentally sustainable, we can better meet our social and economic responsibilities. Their responsible business strategy includes taking responsibility for diversity, inclusion, and the health and preventative of our employees and guests showing leadership in social and ethical responsibility issues in the company as well as in the community and reducing our negative impact on the environment. (Carlson website, 2012)Having this kind of mentality in a business brings great success and satisfaction. Although they have been a successful lodging business they have had their down falls from the beginning.My business will hold around 110 rooms vainglorious a wide variety of rooms for guest to come in. The radiation pattern and interior dcor is based off the eligible choices the franchise brand offers. From the marketing to the building the franchise offers new business franchisee opportunities to help them build a secure business while using their label. At my hotel management I would like for my management team to always work as a team and always be cordial with the guest. My hotel will have also a keep de discriminatement such as a marketing department and management department. As I build my hotel I am highly securing the hotel by placing securities systems and adding scar rules for after hours for our guest security. To keep the hotel secure I would integrate both technological security and security staff on site, also fire safety security and alarms for local services when needed.My target market would be based on middle and upper class target market because the way the hotel is redact up gives the middle class and upper market a feel like they are at home altho ugh this doesnt mean I am not open to advertising to get any type of business. I believe that having an open business that directs to all ages will bring in more guests and they will leave satisfied. Our beautiful amenities have something for everyone in the family to enjoy. Some of my marketing strategies are revenue management, simple advertising such as (internet, radio, and television). Also for great marketing techniques I believe in allowing the guest to give feedback on our staff and location to allow us to update and change things if we have to.One important marketing strategy is to keep marketing deals for guests who have to budget their vacations and stay with us instead of other hotels. Also by having a strong marketing team who just focuses on marketing the hotel will keep the business current. I would hire potential candidates for this department because I find it to be the heart of the hotel. Marketing would be a very important area for the beginning of my hotel.The ma rketing team has to strategize to know how to target all ranges of market by showing off the image and location of the hotel because it is important for guest to feel that they are at a safe location and environment. One main key point is that the customer tends to make decisions on buying a product or a service based on their intelligence of the cling to and satisfaction that the product or service delivers. From the companys point of view the goal of marketing is to first build and then manage utile customer relationships. As part of my marketing technique I have also thought about having a SWOT analysis made for my business to have an idea on where I am putting myself at in the business.As the years have gone by the brand Country Inn became more of a challenger out in the market world. They have changed up the style and input many more things as part of their services that have made them a stronger brand. As for competition I know that there are many more hotels with higher s tandings and bookings that this franchise and would be a 50/50 chance in making it. A lot of other competitors seek the same target market and sales that I would but I am highly secure the team and hotel I build will be successful. Some of the hotels targeting the same target market are Four Seasons Hotels, Hilton, and Radisson Hotels.Some of the strengths are Top notch service and excellent customer service, Globally in over 75 countries, Goodwill from Employees and customers, they offer rattling go deals and promotional offers hence attracting more customers, Parent group adds to brand value and, High Brand Recall. Their weaknesses are The brand name comes with a perception of being expensive, Current economic status is bound to take a toll on spending power and, Still trying to establish itself in the emerging economies. Throughout this research I have come across many different types of competition sources. The variety of the amenities they offer is part of the competition also the service they offer and the guest satisfaction rating is important. The way they are dedicated to property their business they are dedicated to their design and well-heeled look.Product & ServicesExterior Color PaletteBe Our Guest ServiceExterior Signage Key Cards & JacketsDo Not Disturb SignsThe alive RoomBrand FlagCountry Bed Guest ServiceThe ServeryCountry BathFree High-Speed InternetBreakfast Room admit It & ReturnNotepads & PensIconic FireplaceEmployee UniformsBusiness CardsFlat-Screen TVsSwimming PoolB BathAmenity Program Sales Kit FoldersFitness summationBusiness CenterThe VerandaStandard Interior Design PackageWide open spaces, unique destinations, comforts of home, distinctive design, amenities and welcoming hospitality make Country Inns & Suites one of the most successful midscale brands in the world and one of the most attractive business opportunities in the hotel industry. At Country Inns & Suites, our approach to providing the best service in their segment is a little different than what you would typically expect. The amenities they over are great, simple and enjoyable to everyone and anyone. Guest is a service doctrine that encourages employees to serve guests with the same kind and caring spirit given to friends when theyre being hosted at home. The brands employee training program has generated tremendous employee mesh topology scores and high overall guest satisfaction. The service they offer makes you feel that you are welcomed and at home safely.I myself has experienced a stay at this brand hotel I loved it. From the guest service they offered to the design of the guest room was great. Country Inns & Suites features traditional architecture and a transitional, residential interior design with the brands signature, plank lobby flooring and welcoming fireplace. Each hotel offers free high-speed Internet access, a fitness shopping centre, a business center and attractive, comfortable furnishings that blend rich woods and natural ea rth tones. Additional distinctive amenities include Be Our Guest Breakfast a saucily expanded complimentary breakfast buffet that features hot and fresh options such as waffles, build-your-own breakfast burritos and omelets. And its now served on classic dining ware instead of disposable dishes. For those on the run, a new grab-and-go disallow allows guests to pick up a hot beverage along with fruit and a granola bar as they head out the door.In conclusion this is a broad plan that I would occur to succeed in the industry when building my own hotel. Like I previously stated I would receive more help within the brand itself to know more in depth of how to follow the right steps to build up the business. Within the first five years I plan on turning profit by keeping up my marketing team on task to build a secure clientele and also being aware of what the guest are request for to keep them satisfied. For a hotel I believe that keeping the guest happy and secure is a great motivation to keep a business flowing although some guest arent always right majority of business comes from people who pay for what they deserve without hesitation.Resourceshttp//www.franchiseexpo.com/franchises/country-inns-suites-by-carlsonsthash.nGoiQkry.dpuf http//franchises.businessmart.com/advantages-disadvantages-of-owning-a-franchise.php http//www.carlson.com/opportunities/country-inns-and-suites.do http//www.investopedia.com/terms/s/swot.asphttp//www.1000ventures.com/business_guide/crosscuttings/swot_analysis.html http//www.countryinns.com/?se.bng.cis_cmp37=